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Email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. You might be wondering if email is still a worthwhile marketing strategy. Well, it is. There are 3.9 billion daily email users. This number is expected to climb to 4.3 billion by 2023 (Statista, 2020). 81% of B2B marketers say their most used form of content marketing is email newsletters. (Content Marketing Institute, 2020)

HubSpot

Create, personalize, and optimize your marketing emails without waiting on designers or IT.

  • Pricing: Starts at $0/month
  • Best For: Established businesses and enterprises
  • Automation: Depends on plan
  • Advantage: Comes with other useful tools from HubSpot
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AWeber

Powerfully-simple marketing solutions that make it easy and fun to connect your small business with the world – now for free.

  • Pricing: Starts at $0/month
  • Best For: Small businesses
  • Automation: Advanced
  • Advantage: AI-generated emails
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Keap

Spend less time copy and pasting messages, manually following up with leads, and more time meeting and serving your customers.

  • Pricing: Starts at $24/month
  • Best For: Solopreneurs, startups, established businesses and enterprises
  • Automation: Basic
  • Advantage: CRM automations
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Mailchimp

Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.

  • Pricing: Starts at $0/month
  • Best For: Startups and small businesses
  • Automation: Average
  • Advantage: Drag-and-drop email designer
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Drip

Grow and convert your audience through email. Personalize messaging and optimize each send with A/B testing.

  • Pricing: Starts at $19/month
  • Best For: eCommerce
  • Automation: Advanced
  • Advantage: E-commerce CRM & automation
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